April 6, 2020


NASHVILLE, TN – With people scrambling to find face masks following the Centers for Disease Control and Prevention recommendation that people wear masks in public spaces, the charitable team at “I Believe In Nashville” donated 10,000 FREE “I Believe In Hope” face masks.

The 10,000 “I Believe In Hope” masks, which were limited to three person, were gone in 90 minutes.

“The response was faster than we expected and illustrates how great the need is for masks,” said campaign organizer Rich Egan. “We are going to make it through this if we protect each other, believe in one another, and never give up hope. This mask represents all of those golden rules.”

The masks, which are in two shades of blue with two hands cupping a heart, will start shipping to recipients on April 14.

For the “I Believe In Hope” face mask giveaway, Egan was joined by his retail  partners Tim Gerst, Brian Cronin, and Matt Wilson from the @NashvilleTNStore.

This new campaign comes on the heels of the very successful “I Believe In Nashville” T-shirt fundraiser in March, which raised $550,000 from the sale of “I Believe In Nashville” T-shirts to aid victims of the deadly EF-3 and EF-4 tornados, which devastated middle Tennessee on March 3. Proceeds from the T-shirt campaign have been distributed to the Community Foundation of Middle Tennessee and Music City, Inc.

It wasn’t the first time the “I Believe In” brand has been used to help in a crisis. Egan produced a special “I Believe in Heroes” T-shirt in 2018 to raise awareness and funds for James J. Shaw and the victims of the Nashville Waffle House shooting and later that year Egan created an “I Believe in California” T-shirt as a tangible way to empower and raise funds for the people whose homes were destroyed by the Woolsey wildfires.

Egan, who grew up in Los Angeles, is the co-founder of the LA-based emo/punk label Vagrant Records and co-owner of Nashville-based artist management firm Hard 8/Working Group.

“The ‘I Believe In’ message is central to our mission,” Egan said. “It is a message of strength and inspiration and we wanted to continue that theme with the ‘I Believe In Hope’ face masks. It is a reminder of our resilience in a challenging time.”

Visit @ibelieveinnashville, @nashvilletn, or NashvilleTNStore.com.